It surprised me again this year – the email from Bojangles’ wishing me a happy birthday.

And let’s be real, it’s not just the email. It’s the coupon included within for a free biscuit.

I get plenty of emails from different Brands wishing me a happy birthday, offering me so-much percent off my next purchase. But I don’t really get a lot of emails offering me something flat out free.

It’s a nice treat. It really is like getting a birthday present.

Thank you, Bojangles’, for my gift. It was tasty. Thank you for offering something, even a small something, that didn’t require anything else from me except going to pick it up.

Not that this will surprise you, but you can expect my continued patronage.